But a Premier League statement on Sunday evening read: “Despite her commitment to the Premier League in early November, Susanna Dinnage has now advised the nominations committee that she will not be taking up the position of chief executive.”
Dinnage joined TV giant Discovery in 2009, with her most recent role as global president of its Animal Planet brand.
Her only previous involvement in sport was when she ran Discovery’s British and Irish operation, which included responsibility for Eurosport.
Chelsea chairman Bruce Buck, Burnley chairman Mike Garlick and Leicester chief executive Susan Whelan led the recruitment process, with Buck describing Dinnage as “the outstanding choice” from a “very strong field” of candidates.
The Premier League must now go back to the drawing board, and added in its statement: “The committee has reconvened its search and is talking to candidates. There will be no further comment until an appointment is made.”
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